// COLD EMAIL
AI Cold Email
Generator
Paste a company website or LinkedIn URL. GambitAI researches the prospect and writes 3 personalised cold emails, each built around a different angle. Free, no signup required.
// THE ANATOMY
What a cold email is actually made of
Cold email is not just a shorter version of a sales deck. Every line has a job. If any part fails, the whole email dies.
Subject line
Get the openShould be specific, lowercase, and feel like it was written for one person. "Quick question" still works. "Re:" still works. Anything that looks like a newsletter gets deleted.
First line
Keep them readingNo 'My name is...' No 'I hope this finds you well.' Open with something specific to them: a trigger, an observation, a shared context. If they can't tell you wrote it for them, they stop here.
The pitch
Make a caseOne sentence. What you do, who you do it for, and what changes for them. Not a product description but a before/after for their specific situation.
The ask
Get a replySmall, specific, low-friction. Not 'hop on a 30-minute call' because that's 30 minutes of their day for an unknown return. Ask for 10 minutes, or a yes/no question, or send them something first.
// DELIVERABILITY
What gets cold emails marked as spam
Writing a great cold email that lands in spam is the same as not sending it. These are the most common deliverability killers.
Spam trigger words
"Free", "guaranteed", "act now", "limited time offer", "click here", "make money". Spam filters flag these before a human ever reads the email.
HTML-heavy formatting
Bold, bullet points, images, fancy signatures. They all look like mass marketing. Plain text emails outperform formatted ones for cold outreach.
Sending from a new domain
A domain with no send history gets flagged immediately. Warm up your domain over 2-4 weeks before sending cold volume.
No unsubscribe option
Legally required in many jurisdictions. Including a plain-text "reply to opt out" is enough and actually improves deliverability.
Too many links
One link max in a cold email. More links means more spam signals. If you want to share something, paste the URL. Don't hyperlink it.
Identical copy at scale
Sending the same email to 500 people triggers pattern-matching spam filters. Personalise at least the first line and subject for each send.
// COLD EMAIL vs LINKEDIN DM
Which channel should you use?
Both work. The right one depends on your prospect, your product, and how well you know them.
Cold email works better when...
- →You have their verified business email
- →Your prospect checks email more than LinkedIn
- →You're targeting senior buyers (VP+) who ignore LinkedIn
- →You want a paper trail or can attach something
- →You're selling a higher-ticket product that needs context
LinkedIn DM works better when...
- →You don't have their email
- →Your prospect is active on LinkedIn (posts, comments)
- →You're targeting mid-level roles who manage LinkedIn
- →You want to connect before pitching
- →You're in a B2B space where LinkedIn is the primary network
GambitAI generates messages for both channels. Pick the format that fits your prospect, or generate one of each and run them in sequence. LinkedIn message generator →
// HOW IT WORKS
Company website to 3 cold emails
01
Paste their URL
Company website, LinkedIn profile, or any page about them. GambitAI extracts what matters: industry, role, company stage, recent signals.
02
State your pitch
What problem do you solve? What's the outcome for them? The more specific you are, the sharper the email.
03
Pick your angle
3 cold emails: observation-led, problem-led, value-led. Copy the best one, edit the subject line, send.
// READY?
Write your first
cold email
Free. No signup. Paste a URL and get 3 personalised cold emails in under 30 seconds.